Douglas Alan Kells

5 Shank Street, Suite 502

Toronto, Ontario M6J 3W9

416-436-3289

Doug@Doug-Kells.com

Hello all and thanks for checking in. You have reached the personal website of Doug Kells. As many of you know, I am no longer with Cormex Research, where I worked for close to nine years.

For those of you who may not be familiar with my work, I have extensive experience working with statistical databases, primarily SPSS. As Research Director at Cormex, my focus was on media content analysis and I was the lead analyst for several of the Cormex’s largest clients. I was primary lead on an ongoing study of media coverage of the Canadian telecommunications industry on behalf of Bell Canada as well as a study of coverage of health care issues in the Ontario media on behalf of the Ontario Ministry of Health and Long-Term Care.

As Research Director, I was responsible for the development of survey design and coding tools; the training and supervision of data entry staff; and both quantitative and qualitative analysis of media messages and trends.

In addition to these duties, I worked closely with Canada’s leading media monitoring and online database companies, including Bowdens Media Monitoring (now Cision) and FPInfomart, as well as with major audience measurement firms such as BBM Bureau of Measurement and NADbank to develop strategic demographic profiles of the audience exposed to clients’ media coverage.

I was also responsible for the development of corporate methodologies; for the mentoring and training of junior media analysts; and was frequently called upon to assist staff at all levels of the organization with statistical analyses and technical issues.

I am skilled and proficient in the use of a variety of computer software packages, such as SPSS (including extensive use of SPSS syntax programming), SPSS Data Entry Builder, Adobe PageMaker, Adobe InDesign, Microsoft Excel, Publisher and Word (including the development of macros in Microsoft Visual Basic).

Prior to joining Cormex Research, I was National Editor of Bowdens Media Monitoring’s national database of broadcast media coverage, where I was responsible for the supervision of broadcast monitors across Canada, including the training and supervision of staff and subcontractors. I was with Bowdens between 1994 and 1998.

I have a Bachelor of Arts with Honours in Canadian Studies and Political Science from Carleton University. My studies at Carleton were focused on methodology, culminating in an honours research paper on the economic and political factors influencing voter intentions in the 1992 Canadian referendum on the Charlottetown Accord.

I look forward to seeing you all soon.