Public
Affairs
How favourable is media coverage of your department or Ministry? How favourably is your Minister portrayed by the media? Is the Prime Minister or Premier portrayed favourably in relation to your policy area?
How often is someone from your Ministry cited within coverage of your policy area? How often is your Minister quoted in the media compared to opposition members or non-governmental stakeholders. How supportive is stakeholder commentary?
How much media attention did your press release of press conference gain?
Is the government portrayed as making progress in your policy area? Which government program is gaining the most news coverage? And which is getting the most favourable media attention?
Healthcare
Does the media suggest the federal and provincial healthcare system is improving or weakening. Which level of government is considered to be the primarily responsible for improving the state of the healthcare system? Is the media reporting that the government is doing enough to train and retain doctors and nurses? Are concerns over access to primary care more acute in regional centres?
Do media opinion leaders believe that the healthcare system could be enhanced by increased privatization? Should the public healthcare system be expanded to include more prescription drugs? Under what circumstances should new medications be funded by the government, and what exceptions should be granted? Should patients be permitted to purchase drugs that are not yet funded by the government?
Does the media suggest that the health care system is prepared to fight emerging infectious disease? Could the system effectively counter another SARS crisis?
How does the media characterized the health of the North American auto industry? Are government subsidies required to maintain the viability of local automakers and parts suppliers?
Do media opinion leaders believe that auto manufacturers can play a significant role in addressing emission reduction and climate change without additional government regulation? Will alternative fuels become viable?
Which company's vehicles are mentioned in the media most frequently? Which models in each vehicle class are considered the best value for customers?
How does the media characterize your company's relationship with organized labour? What are labour leaders and other stakeholders saying to the media about the management of the company?
Learn the favourability of media coverage for your company, as well as that of your competitors, across each of your product platforms, in each region in which you offer services.
Whose new wireless handset is getting the most news coverage, and how supportive is the coverage? Who does the media say has the best wireless network?
Which of your competitors is described as having the fastest Internet connections?
Do columnists and industry analysts think that VoIP services offer a safe and effective alternative to traditional telephone lines?
How often are analysts or customers cited within media coverage of your organization? And how often are they critical of your pricing or customer service levels?
Do media stories on potential changes to the regulatory environment suggest that the government make changes that would adversely affect your company?
Which programs are entertainment reporters talking about? Are reporters regularly tracking program developments? Which movies or events are receiving the best reviews?
Is your festival or event gaining prominent and regular media attention? Are your major sponsors regularly mentioned within coverage of your event or venue? What media value do your sponsors gain from associating with your event or festival?
What percentage of media coverage across Canada supports government funding for the arts? At what level? Under what circumstances?
